It really isn’t that we didn’t want to embrace the digital world until now (doesn’t the word “digital” feel horribly outdated?). Instead the reason we’re just getting around to launching a real website for Orange Life, our print magazine that launched in 2004, is that we wanted to do something quite different from the traditional approach to online magazine content.

We’re beginning with something simple. As you’ll see the structure of our site is that of a blog. You’ll find daily content updates (sometimes multiple times a day) and our intention is less to be editors than it is to give our writers a context in which to write freely.

We’ve organized the editorial into five categories:

Art, Design, Architecture

Books, Music, Film

Fashion, Beauty, Style

Orange Life Things

Travel, Culture, Society

The labels are self-explanatory, but we encourage you to explore within each category.  Virtually all articles are open to comments, and intelligent discussion and feedback is most welcome.

To be perfectly honest, we’re not sure yet who our audience will be, but we suspect it will be close to that of the printed version of Orange Life; that is, people who are interested in ideas for their own sake, and find style and substance to be perfectly compatible.

That’s all for now. Call it the start of the beginning if you like.

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Living In London by Emma Hardy